Johnson's Baby Cream Intensive 24 hour moisture to protect from dryness. We love babies. And we understand baby's delicate skin needs extra moisture to protect it from dryness, so it stays baby soft always. That's why we have designed Johnson's Baby Cream with intensive 24-hour moisture. It's fast absorbing formula contains rich emollients that help moisturize and preserve skin's natural softness to protect your baby from chapped knees, rubbed elbows and tender noses. Studies show that enjoyable and familiar scents have been proven to improve mood, calmness and alertness. A mother's loving touch and Johnson's Baby Cream's mild fragrance can help in awakening your little one's senses to make her feel fresh and help in her growth. Moms trust Johnson's always mild, gentle and effective.